Improving Airbnb listing's exposure

How does Airbnb search work?

Airbnb search ranking algorithm helps guests find the perfect listing for their trip. Airbnb takes nearly 100 different factors into consideration for every listing in every search.

Airbnb keeps the full list of features they inspect confidentially, but these are the basic categories:

Guest parameters

  • Where they’re searching from
  • Their previous trips
  • Previous listings they viewed
  • Which listings they’ve added to their Wish List

Listing Quality

  • Number of five-star reviews
  • Price
  • Location of the listing
  • Instant Book (on/off)
  • Host response rate (speed)

Trip details

  • Trip duration
  • Number of guests
  • How far in the future the trip is
  • Is a minimum/maximum price is set

Improving my listings exposure

These are some of the factors that you have more control over, in order to improve your listings exposure.

Listing Management
  • Reviews: Search ranking looks at the number of trips that have been completed, and the reviews and ratings that were left by guests. While good reviews are essential to performing well in search, a small number of negative ratings or missed reviews from guests will not necessarily have a substantial impact on your ranking.
  • Price: Price is one of the big decision factors that guests look at when comparing listings. For that reason, it’s important to set a competitive price within your market.
  • Superhost: While the Superhost designation doesn’t boost a listing, the factors that earn you Superhost status do.
Guest booking experience
  • Response rate and response time: Responding to booking requests within 24 hours, and responding to inquiries within 1 hour will boost your ranking in search. To make your life easier, you can use Guesty’s Auto-response feature. 
  • Rejections: Search ranking also tracks how many requests to book are cancelled by the host. Occasionally rejections are necessary, so similar to other factors in search ranking we’re interested broad patterns over weeks and months, rather than individual rejections.
  • Instant Book: Guests on Airbnb value a quick and easy booking experience and are most likely to book an Instant Book listing. Search aims to show listings guests are most likely to book, so Instant Book listings get a boost in the algorithm. And, to be sure, if a Request to Book (or non-Instant Book) listing performs well on other booking experience factors, it’s possible to perform well in search ranking.
  • New listings: To make sure brand new hosts can get established successfully, we make sure new listings show up well in search rankings
Guest Reactions

Airbnb tries to understand how guests respond to your listing. You can’t control this directly, but making sure your listings stand out from the crowd will help greatly. The two important factors here are:

  • Clicks in search results: They measures the number of clicks (entries) that your listing gets. The more the merrier. To ensure that this is fair for whole host community, only clicks from different guests are taken into account.

    High-quality pictures and an enticing title will greatly help get you clicks.

  • Requests from a listing page: They look at how often guests request to book when they look at your listing (views to bookings conversion rate).

Good to know

To perform well in searches, your listings have to be eligible and visible for searches in your market. Here are some factors to keep in mind:

  • Activation delay: In order to give hosts time to double-check settings, it takes between 6 and 24 hours from creating a new listing to it being visible in search.
  • Minimum and maximum nights: To show up in searches in which a guest chooses dates, a listing must have the suitable number of minimum and maximum nights. Show up in the maximum number of searches by reducing the minimum nights as much as possible, and similarly increase the maximum nights.
  • Long-term stays: Some Airbnb guests are looking for stays longer than 28 days. In order for a listing to show up in these searches, it’s necessary to use a monthly discount on top of your base rate in order to present a reasonable price to guests.